Socified - Digital Pop News

The verge has also leaked some photos of the phone which is due to be unveiled publicly on the 14th of May.

Well, in terms of new buzzwords the title is entirely true. Gartner haven’t stopped talking about this subject since their 2013 social marketing survey picked up on the importance of creation and curation, also noting that this is the most outsourced function in the marketing organization.

Content has always been a huge marketing focus, whether it is for a new whitepaper, brochure or press release, however these forms are time consuming, expensive and limited in approach. What marketers now need is an efficient way to create or curate content and deliver it to their audience via the social web!

Jake Sorofman, Gartner, put together some great insights about the content which markets in the “social age” are creating.

• It’s human—it speaks with a conversational voice, from one human being to another. Thought isn’t hidden behind stilted corporate speak, chest-thumping claims and pompous language.

• It’s neutral—perhaps not wholly objective, but it holds fire on the hard sell in favor of issues-centric storytelling that supports a brand’s point of view without always making the brand the hero.

• It’s simple—attention spans aren’t what they used to be and competition for that limited attention has reached a fever pitch. The best content is stripped down and gets to the point, fast!

• It’s visual—my colleague Julie Hopkins tells us why visual content is inspiring content. It’s also easier to consume when you’re already up to your eyeballs in dense text.

• It’s curated—you don’t have to create all of your own content. Leverage happens when you organize and annotate third-party content that helps tell your story or sell your point of view.

• It’s conversational—communities talk back to sustain the dialogue in the form of comments, reviews, ratings and new content of their own that defends or argues against your point of view.

• It’s organic—it’s published fast, often in response to unpredictable moments. The now-ubiquitous Oreo cookie tweet is still one of the best examples of organic engagement in action.

Where were you doing 1997? If you were born before 1990 then you will love this video. Full of the classic hits, blockbuster movies and more!

Things were better when we were young, right?

How we all doing? I don’t work for hmv anymore but I’ve still got the account! Boobies.

March 21, 2013

Tip: Change your passwords on a regular basis, especially when users leave the company. On the other hand, use a social management system.

EDIT: The twitter account has now been deleted.

The popularity of gif images within internet communities such as Reddit, 9GAG and Cheezburger and others is literately crazy. You can’t get away from them. These animated images are now part of pop culture and even the most unlikely people are posting them to their Facebook timelines.

Google, who are normally riding the peak of the wave of internet trends, have built a new filter into their image search to make it easier for you to find your favorite cat, katy perry, fail, or burn gif. 

Here are a bunch of shortcuts for Tweetdeck which will save your community manager time.

INFINITE SCROLL IS KILLING FOOTERS.

— Chris Lake (@lakey) February 12, 2013

You will be able to tune in on Thursday, February 14th at 4:50pm ET to watch President Obama talk online with other American citizens on G+.

First Obama does have something else to do, like delivering the State of the Union to Congress (which, of course you can watch on YouTube too) but after he’ll be plugged in and talking potentially with you.

Fireside hangouts are a ongoing campaign and have already seen Vice President Biden and Domestic Policy Director Cecilia Munoz participate over the past couple of weeks. The idea for the Obama hangout, Google said, is to “include a group of people who regularly discuss important issues of the day online”. 

Ever thought that you want to just get away for a weekend, you don’t care where, something cheap, but really, anywhere other than here? Well, there’s an app for that!

I have just discovered drungli, a service which will search the cheapest flights for you from your city to all over. You don’t tell drungli where you want to go, just where you are now and if you want a return ticket (tempting!).

drungli want to inspire you to travel more, have adventures and spend as little money doing this as possible. 

Be surprised, enjoy life, make new friends, live happier.They 

Their business model (money making scheme) is to offer advertising space and also develop some premium features. I don’t know how personalised searches are, but this is something which I would like to see from them in the future. Remembering my favourite places, do I like beach locations, city breaks, do I prefer CDG or Orly when flying from Paris?

Looking forward to seeing how this new startup continue to develop.